A store in our community offers their customers free gift wrapping. Locally, there are a lot of retailers to choose from, but for gift giving I choose the store that’s willing to make my life easier and wrap my gift. Most of us gift shoppers, if given a choice between two stores, will choose one who wraps, and studies show most customers will gladly pay for the service, if necessary.
Published in the June, 2015 edition of Party and Paper Magazine, this article can and should be shared with all your retail customers.
“Offering gift wrapping services in-store is not only a convenience for customers and a way to up-sell, it is also an opportunity to make your store memorable to potential customers. …(it) allows independent stores to create an identity or brand so that customers as well as gift recipients recognize where the gift came from by their signature wrap/look, etc.,”
Encourage your customers to stand out and be a cut above the competition. Click Here to download a gift wrap brochure and browse available patterns. It’s a large PDF so let it download, and most important, share this brochure with your customers!
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